Digital Creativity: Lesson 4 Web Critique
My chosen website to analyse is www.energysavingbulbs.ie Theres almost a balance between good and bad examples of design principles on this site. Firstly regarding ‘simplicity‘, in my opinion this site is a bad example of this principle because the user is bombarded with too much information and this makes it hard to find what they are looking for. Also there seems to be alot of non-data ink which could frustrate the user into switching to another site. On a good note the ‘typography‘ is consistent in the use of one sans-serf font face generally, however the side menu titles are at the same size as the list they are supposed to be attracting the user to. In my opinion this is not effective because the users eye is not drawn to anywhere in particular. The use of ‘whitespace‘ is a good example of how it should be used because the macro space has not been comprimised with text. The ‘layout’ is also effective with the information being displayed in three columns and the consistency is carried through on each page of the site. Illustrating a good example of the use of ‘conventions’, this site has a ‘search’ tool and ‘log in’ tool.
With a few small changes to the site I believe it could be alot more effective and inviting for users and therefore possibly generating more online sales.
